The 4 Cs


Getting to know the 4Cs of diamonds is your first step toward making an informed decision.

With the knowledge of the 4Cs and what is important to you, we can help you select the perfect diamond.


Color is the body color of a diamond. GIA has developed grading systems for both white or colorless diamonds and "Fancy Colored" Diamonds.


Clarity measures how many characteristics a diamond has inside. Some are visible to the naked eye. Some are only visible with tools.



Cut refers to the proportions and symmetry of a diamond. The placement of facets on a diamond directly affect the beauty and brilliance of a diamond.


Carat refers to the weight of a diamond. It is its own unit of measurement and is the most easily determined quality factor in a diamond.